The plugin is the a nice clean front-end to what’s an incredible back-end to our platform. We’ve built a cloud-based email marketing system utilizing industry-standard mail transfer agents (MTAs) across a farm of servers that are balanced for demand. What does that mean to you? It means your email will be sent when you need it to be sent.
If you want to read more about load balancing, here’s how Wikipedia has defined it:
Load balancing is a computer networking method for distributing workloads across multiple computing resources, such as computers, a computer cluster, network links, central processing units or disk drives. Load balancing aims to optimize resource use, maximize throughput, minimize response time, and avoid overload of any one of the resources. Using multiple components with load balancing instead of a single component may increase reliability through redundancy. Load balancing is usually provided by dedicated software or hardware, such as a multilayer switch or a Domain Name System server process.
Our entire system is redundant, scalable, securely backed up and fast.